🤔 What is a new customer vs an upgrade?
➡ New Customers are folks going from free plan, a trial, or no plan, directly to a paid plan. This means that upgrades from free or trial to paid are considered to be a new customer.
➡ Upgrades are folks going from one paid plan to another more expensive paid plan. We like upgrades. Upgrades are good.
🤷♀️ How can I learn more about new customers and upgrades?
You can click on any of those customers to open their customer profile and see their entire history with your business!
📝 Want to see how your customers and plans compare?
See which plans contribute most to new customers and upgrades
See how your last 30 days of new customers compares to a previous period.
Take out the bumps in your data and get a clearer idea of how your business is doing.
Use a long date range and a weekly or monthly interval for best results.