➡ New Customers are folks going from free plan, a trial, or no plan, directly to a paid plan. This means that upgrades from free or trial to paid are considered to be a new customer.

➡ Upgrades are folks going from one paid plan to another more expensive paid plan. We like upgrades. Upgrades are good.

Both the New Customers and Upgrades page have a list of folks at the bottom.

You can click on any of those customers to open their customer profile and see their entire history with your business!
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See which plans contribute most to new customers and upgrades

See how your last 30 days of new customers compares to a previous period.

Take out the bumps in your data and get a clearer idea of how your business is doing.

Use a long date range and a weekly or monthly interval for best results.