Active Customers

Your favorite people in the whole world. 😊

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Written by Baremetrics
Updated over a week ago

Who is considered to be an active customer?

An active customer is someone who has a paid subscription.

Who is not considered to be an active customer

  • Free users

  • Trial users

  • People with 100% off coupons

  • Customers who are delinquent for more than 30 days

  • Folks who have paid you but are not on a subscription (ie. a one-off purchase)

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