Baremetrics helps you break big problems like churn into smaller, easier-to-understand problems. Huzzah! π
With 25+ different attributes, there are nearly limitless ways to group your customers. Here are just a few ideas to get you started:
Compare the LTV of B2B vs B2C customers
Breakout MRR based on Country
View Churn based on the amount of funding received
See how much MRR is tied up in delinquent customers
View delinquency based on free email address usage
Compare LTV based on business sector (health care, energy, IT, etc)
Group annual plans together.
Want to see a full list of all available filters and how to use them?
π Check out the complete filter reference guide
How do I create a segment?
Begin in the Customers area of Baremetrics. Then click "Add Filter" on the left-hand side, and you'll be able to search or scroll through every attribute available.
It's like ordering pizza, you can add as many as you'd like! π
You'll get instant access to the MRR, ARPU, and Active Customers of the segment.
If you want to refer to this segment often or see its historical data, you can save it.
Editing Segments:
You can edit your segments anytime by selecting 'Manage Segments' listed in the drop-down under 'All Customers':
Duplicating Segments:
Begin editing the segment you've selected.
2. Once you've made an edit you'll be able to click Save in the bottom right of the module. Saving will prompt you to either Update existing segment, or Save as new segment to effectively clone the segment with your new edits.
Comparing Segments:
You can compare up to 5 segments at a time across most metrics, including MRR, ARR, User and Revenue Churn, and LTV.
Comparing Segments for Net Revenue is not supported at this time.
Cohort/Retention Table by Segment:
The ever powerful cohort table can be broken down by a segment. Use this to dive into when in the customer lifecycle a particular group of customers tends to churn.
Not sure what cohorts are? Learn all about them!
Monthly Recurring Revenue Growth Chart:
Also known as MRRGC (don't worry, you don't have to remember that), this graph is remarkably helpful in visualizin the relationship between new revenue and churned revenue month over month.
