Baremetrics helps you break big problems like churn into smaller, easier to understand problems. Huzzah! π
With 25+ different attributes there is a near limitless number of ways you can group your customers. Here are just a few ideas to get you started:
Compare LTV of B2B vs B2C customers
Breakout MRR based on Country
View Churn based on amount of funding received
See how much MRR is tied up in delinquent customers
View delinquency based on free email address usage
Compare LTV based on business sector (health care, energy, IT, etc)
Group annual plans together.
How do I create a segment?
Begin in the Customers area of Baremetrics. Then click "Add Filter" on the left hand side and you'll be able to search or scroll through every attribute available.
It's like ordering pizza, you can add as many as you'd like! π
You'll get instant access to the MRR, ARPU and Active Customers of the segment.
If you want to refer to this segment often, or see its historical data, you can save it.
Editing Segments:
You can edit your segments anytime by selecting 'Manage Segments' listed in the drop down under 'All Customers':
Comparing Segments:
You can compare up to 5 segments at a time across most metrics, including MRR, ARR, User and Revenue Churn, and LTV.
Comparing Segments for Net Revenue is not supported at this time.
Cohort/Retention Table by Segment:
The ever powerful cohort table can be broken down by a segment. Use this to dive into when in the customer lifecycle a particular group of customers tends to churn.
Not sure what cohorts are? Learn all about them!
Monthly Recurring Revenue Growth Chart:
Also known as MRRGC (don't worry, you don't have to remember that), this graph is amazingly helpful to see the relationship between new revenue and churned revenue month over month.
