Discount Impact shows how much revenue you're giving up in coupons today, which customer groups are absorbing the most discount cost, and how discounts behave over time. If you've ever wondered whether your discounts are buying loyalty or just delaying churn, this is the dashboard that answers it.
You'll find it under Revenue Pulse → Discount Impact, organized into seven tabs. It refreshes roughly every couple of hours and always shows the current picture — it's not a running log.
Discount depth and the four buckets
Every customer with a coupon is grouped by depth — the share of the pre-discount price the coupon eats:
Full price — no coupon on file
Light — under 20% off
Heavy — 20% to under 50% off
Deep — 50% or more off
(These 20%/50% boundaries are defaults and can be tuned for your account.) A customer's "acquisition channel" — whether they were acquired with a discount or at full price — is set at their very first paid subscription and never changes, even if their coupon changes later.
Overview
The signals feed for discounts — a lead card, secondary cards, and a "more signals" table you can filter and sort. Detectors here watch things like total discount cost as a share of MRR, discounts that have run a long time, discounts that recently expired, and two machine-learning models described below.
Metrics
Top-line KPIs, each with a 90-day baseline for comparison:
Discount Penetration — the share of paying customers who currently have a discount.
Monthly Discount Cost — total monthly revenue given up to discounts right now.
Active Discounts — headcount of customers with a discount on file.
Discounts Expired (90d) — customers whose discount ended and who are still paying at full price. Higher is healthier here.
Acquisition Mix — of new customers in the last 90 days, the share that arrived already discounted.
This tab also shows Cohort Survival (churn rate by discount depth bucket) and your Biggest Discounted Plans — where the largest concentration of discount dollars is sitting.
Cohort behavior
A closer look at the people behind the numbers: a comparison table of each discount bucket today vs. 90 days ago, plus 12-month survival curves showing what fraction of each discount group is still paying over time, and quarterly outcomes showing what happened to discounted customers by the end of each quarter (continued at full price, stayed on a discount, downgraded, or churned).
Where the money goes
A pricing power heatmap crossing customer tenure with discount depth, showing where churn risk concentrates, plus a full plans breakdown ranking every plan by discount dollars given up, and a comparison of discount-acquired vs. full-price-acquired customers (count, average MRR, tenure, and churn).
Top customers
The 20 customers absorbing the most monthly discount dollars right now, with their total MRR, blended discount %, and tenure — useful for spotting long-tenured, high-value customers worth a renegotiation conversation.
Discounted beyond their peers (✦ ML)
Flags customers whose discount is much deeper than similar customers typically get. Each flagged customer shows their actual discount, their peer-expected discount, the gap between them, and the extra monthly dollars that gap represents.
Anomalous discount profiles (✦ ML)
Flags customers whose overall discount situation — depth, MRR, tenure, and more considered together — doesn't look like anything else in your account. These are leads worth a look, not automatic red flags; common causes include a forgotten legacy coupon, a data-entry error, or a deal worth standardizing.
Common questions
I don't see any data. Either Revenue Pulse isn't enabled on your account yet, or there's no coupon activity to show. Data appears at the next refresh after enabling.
Why don't these numbers match Stripe? Yearly, quarterly, and weekly coupons are normalized to monthly equivalents so figures compare cleanly to MRR.
Are trials included? No — only paying or in-dunning subscriptions count.