What is a new customer vs an upgrade?
New Customers are folks going from free plan, a trial, or no plan, directly to a paid plan.
This means that upgrades from free or trial to paid are considered to be a new customer.
Upgrades are folks going from one paid plan to another more expensive paid plan.
How can I learn more about new customers and upgrades?
Both the New Customers and Upgrades page have a list of folks at the bottom.
You can click on any of those customers to open their customer profile. This will allow you to see their entire history with you.
See which plans contribute most to new customers and upgrades
See how your last 30 days of new customers compares to a previous period.
Take out the bumps in your data and get a clearer idea of how your business is doing.
Use a long date range and a weekly or monthly interval for best results.